Cadillac and EF Pro Cycling join forces for Le Tour

The partnership marks the first time EF Pro Cycling will use an all-electric car as team support vehicle for the grand tour

June 28, 2024

At EF Pro Cycling, we are always looking to innovate.

From helmets to riders to FKTs and beyond, we have a tradition of seeking out the new and uncharted. So the chance to drive the Cadillac LYRIQ, a vehicle which showcases the spirit of innovation and performance as well as electrification, at cycling’s biggest races was an unmissable opportunity.

The all-new Cadillac LYRIQ will be the first-ever electric vehicle (EV) to serve our squads as in-race support cars during the most demanding, biggest bike races on the planet: the men’s and women’s Tours de France. The cars will trail the peloton on every stage, through the mountains and across northern Italy and France in the men’s race and from Rotterdam to Belgium and into France for the women’s, ushering in a new era of sustainable support.

The LYRIQ: A Command Center on Four Wheels
The LYRIQ will follow our men’s squad through the entire 3,492 kms of racing, every day, from start to finish lines. It will be a command center on four wheels, a quiet retreat for strategy and planning, and a lifeline for the racers on the road.

The LYRIQ's spacious interior will provide crucial support for our sport directors, while spare bikes will rest atop a roof rack. The LYRIQ will offer a comfortable and technologically advanced environment to manage the chaos of the Tour. The vehicle’s studio-like atmosphere will provide a quiet space for strategic thinking. The extended range and fast-charging capabilities will ensure the LYRIQ can keep pace with the demands of the race. The LYRIQ’s next act comes as the in-race support car at the women’s race, helping the dynamic women of EF-Oatly-Cannondale to success.

But the impact goes beyond functionality. The LYRIQ's sleek design, with its signature lighting and luxurious materials, will be a head-turner on the route. Like our bright pink jerseys, it's a statement piece, a symbol of Cadillac's commitment to a world of zero emissions.

Cadillac and EF Pro Cycling: The Perfect Match
There's a reason why the Cadillac-EF Pro Cycling partnership works: we both have a passion for making a statement, aren’t afraid of making bold choices, and our histories are filled with groundbreaking innovations. In addition, the LYRIQ perfectly embodies the spirit of the EF Pro Cycling – a relentless pursuit for progress and exhilarating performance.

Stay Tuned: Follow The Electrifying Journey
The races are a global spectacle, watched by millions around the world. We invite you to follow along as the Cadillac LYRIQ makes history and scales new heights. Throughout the races, we'll be sharing exclusive content that brings you closer to the action. Follow us on social media to see behind-the-scenes footage of the LYRIQ in action, witness the breathtaking beauty of the race route, and get insights from the world of professional cycling.

Follow @cadillaceurope, @efprocycling and @ef.oatly.cannondale and #tourdefrance on Instagram, TikTok, LinkedIn, Threads, Facebook, and YouTube.

And don’t forget to spot the LYRIQ on EF Pro Cycling’s RaceTV series, available on YouTube.

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