Culture

EF Pro Cycling and Rapha to part ways after 2025

Celebrating the final chapter of a truly unique partnership

October 7, 2025

After seven unforgettable years together, 2025 will mark the final season of EF Pro Cycling and Rapha’s partnership.

Always vibrant, the signature pink kits with bold patterns and progressive designs have stood out in the peloton and their launches have become the most highly anticipated of the year. They have included two disruptive Palace collaborations – first at the Giro d’Italia 2020 (with the infamous duck helmets) and second at the Tour de France Femmes avec Zwift in 2022, celebrating the return of the women’s race after more than 30 years.

Disrupting the status quo since we first joined forces in 2019, the alternative racing program made the decision to move beyond traditional WorldTour events. By embracing alternative races like Unbound Gravel and Leadville Trail 100 MTB, as well as taking on bold challenges like the Alt Tour ridden by Lachlan Morton in 2021, we brought pro cycling closer to our fans.

To celebrate the journey, Rapha is releasing a final Celebration Collection: three limited-edition jerseys available this week – the last chance to own a Rapha and EF Pro Cycling design.

Crashed the Party: A fusion of our best-loved looks.

Changed the Game: A nod to the biggest victories.

Back to Blackout: A return to where it all began.

The collection drops Friday, 10 October at rapha.cc. Sign up for our newsletter at the bottom of the page to be first to catch the drop.

“EF Pro Cycling and Rapha set out to disrupt the world of cycling together back in 2019” said EF Pro Cycling CEO Jonathan Vaughters. “Over the last seven years we did just that: the Alternative Calendar, the unexpected collabs, the jerseys people couldn’t ignore. We made some noise, and brought new people into our sport along the way. To me, that is the hallmark of a successful partnership.”

From the entire team – thank you, Rapha. Here’s to one more season of bold racing and beautiful kit. 💗

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