Explore podcast: Innovation in the WorldTour with POC Sports

How the all new POC Procen Air came to be and how we are always innovating in the WorldTour

April 19, 2024

This season you’ve seen our men’s and women’s squads wearing an unreleased helmet from our partners over at POC.

Its look is definitely eye-catching and there’s no shortage of opinions about how it looks, but the numbers and results speak for themselves. POC’s all new Procen Air helmet has already earned wins at races like Milano-Torino and Omloop van het Hageland and has quickly become a favorite among our riders. The Procen Air is not only one of POC’s fastest road helmets ever, it does so without compromising on safety.

We speak with Magnus Gustavsson, POC’s Hard Goods Director and engineer behind the Procen Air, as well as Andreas Klier, our team’s technical Operations and Commercial Manager who oversees equipment for EF Pro Cycling. He also had a lot to do with the inception of our newest helmet. These two share the story behind the Procen Air’s development, how POC always ensures they are going above and beyond on safety, and what the future looks like for cycling helmets.

Get your headphones or turn on your speakers.

Let’s explore the world of cycling with Andreas Klier and Magnus Gustavsson.

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