Explore podcast: Innovation in the WorldTour with POC Sports

You’ve seen her dancing on social media, on the podium, and everywhere in between. Alison’s love of movement, whether it’s dancing, riding, or being outdoors, is infectious.

Alison earned the biggest win of her career to date in 2023 when she won Paris-Roubaix from a breakaway that she kept alive from the race’s early kilometers. She followed it up the next month by winning the Canadian road race national championships in her native Alberta. Alison is an Olympian and has raced nine times in the world championships, including a sixth place finish in 2021.

For Alison, winning is important, but it doesn’t matter to her whether she’s atop the podium or if it’s one of her teammates. She’s more interested in making a difference in each race and contributing to the best result possible for the team.

Growing up on her family’s farm in Vermilion, Alberta, Alison had endless opportunities to exhaust her energy by helping with chores or playing with her siblings. But her mother noticed that Alison’s energy never seemed to dwindle, so she signed her daughter up for every sport available in her hometown of 4,000 people. Alison’s curiosity and innate athletic talent led her to pick up swimming, compete provincially in gymnastics, go hiking in the Himalayas, and eventually to pick up an old bike that a former farmhand had left behind on her family’s farm. Fast forward to today and Alison is still driven by that same sense of curiosity, but this time she’s wondering just how far she can push her limits on the bike.