POC, Wahoo, Vittoria, and FSA will show their most advanced designs and Team EF Coaching will be on hand to provide in-person consultations to guests. Come browse the exhibits, be inspired, and then find out how you can become a better cyclist yourself.

While you are here, enjoy Rouleur’s program of talks, which will feature many of the most thoughtful and inspiring people in the sport. Designers, bike racers, journalists, race organizers, and business leaders are ready to share their thoughts on the past, present, and future of cycling.

On Thursday evening, EF Education-EasyPost CEO Jonathan Vaughters will be on stage at 17:50 to give his perspective on pro racing with journalists Edward Pickering and Laura Winter. EF Education-TIBCO-SVB rider Lizzy Banks will follow him up at 18:30 to discuss the past season of women’s cycling—the most exciting year for the women’s peloton yet—with some queens of the sport.

On Friday at 13:15, Alex Howes from our team will join a discussion about the future of gravel racing with Nathan Haas, Nico Roche, and Matt Stephens. Then, at 14:00, Rapha founder Simon Mottram will go on stage to talk with the legendary fashion designer Sir Paul Smith about their shared love for cycling and reflect on the times they have spent on and around bikes.

Our own Lachlan Morton will close out the show at 15:05 on Saturday afternoon. Journalist Rebecca Charlton will ask him about his journey through the sport and what’s next for bike racing’s freest spirit.

You can book tickets here.

As you make your way around the show, make sure you drop by Team EF Coaching. Whatever your goals, we’re ready to provide you with a tailor-made training program based on the knowledge we have earned in the WorldTour. Coaches like Alex Howes and Lachlan Morton will teach you how to go faster and have a better time on the bike too. We’re looking forward to meeting you.