Culture
Our 2024 EF Pro cycling Kit Gallery
‘To look good is already to go fast’
January 4, 2024
With bright pink, accents of yellow, and homages to the sport and places we love as a team, our 2024 kit is a true delight to pull on and something that fits our team and style. We can’t wait to display it with pride on roads and trails across the world.
As the great cycling writer Paul Fournel wrote: “You have to look good when you are riding, you have to impress your adversary with your elegance. To look good is already to go fast.”
We tend to agree with Paul, and in our latest Rapha threads, we’ve got a little head start on the rest.