Fresh off a milestone season that saw Richard Carapaz make history with a stunning solo victory on Stage 17 of the 2024 Tour and capture the prestigious polka dot jersey as King of the Mountains, this expanded collaboration brings even more races, more visibility, and more ambition to the road ahead. 

After a high-impact activation last summer that introduced Cadillac’s all-electric LYRIQ to the cycling world, Cadillac is now doubling down with a strategic, two-season commitment alongside EF Education-EasyPost and EF Education-Oatly. The extended partnership through 2026 will bring the LYRIQ and Cadillac branding to nearly 100 races over the course of the partnership—including a presence on the team’s official kit for 2025. 

“As someone who’s passionate about cycling, this partnership with EF Pro Cycling resonates on a personal level. Both our teams embrace ambition, precision, and a willingness to lead the way forward. Whether it’s on two wheels or four, we believe progress comes from daring to do things differently. That’s what this partnership is all about,” said Jean-Pierre Diernaz, Chief Marketing Officer, GM Europe.  

“In 2024, Cadillac proved that going fully electric at the world’s hardest bike race—the Tour de France—was possible. It was no small feat, but Cadillac made it look effortless. In 2025 and beyond, we want to set a new standard for what performance, sustainability, and innovation look like in professional sport,” said Jonathan Vaughters, Founder and Chief Executive Officer, EF Pro Cycling. 

All-Electric Performance, Front and Center 
Cadillac’s LYRIQ will once again take center stage as a mobile command center for the team, serving as a zero-emissions support vehicle across some of the world’s most iconic and challenging courses. More than just a car, the LYRIQ plays a critical role in EF Pro Cycling’s strategy—offering a calm, quiet space for race planning, carrying spare bikes and gear, and acting as a lifeline for riders in high-pressure moments. 

From steep mountain passes to winding coastal roads, the LYRIQ’s precision, comfort, and endurance will be on full display—proving its capabilities in the toughest real-world conditions. 

Beyond the Race: A Lifestyle in Motion 

Cadillac’s growing presence in Europe isn’t confined to the road. This partnership will extend to unique moments off the saddle, including exclusive activations at the Cadillac City Store in Paris where fans can engage with the brand and discover its world in new and unexpected ways. The store will also serve as the official hotspot to celebrate the end of the Tour de France—bringing the energy of the race into the heart of the city for a memorable finish. 

Shared Spirit, Shared Momentum 
Both Cadillac and EF Pro Cycling embody a spirit of reinvention. Whether it’s the instantly recognizable pink jersey or the sharp, unmistakable silhouette of the LYRIQ, this partnership is designed to stand out—and move forward boldly. 

Together, they represent a powerful alignment of performance, sustainability, and style—accelerating Cadillac’s mission to redefine luxury for a new generation of drivers across Europe.