The Cadillac LYRIQ will follow our men’s squad through the entire 3,492 kms of the 2024 Tour de France, every day, from start to finish lines. It will be a command center on four wheels, a quiet retreat for strategy and planning, and a lifeline for the racers on the road.
The LYRIQ's spacious interior will provide crucial support for our sport directors, while spare bikes will rest atop a roof rack. The LYRIQ will offer a comfortable and technologically advanced environment to manage the chaos of the Tour. The vehicle’s studio-like atmosphere will provide a quiet space for strategic thinking. The extended range and fast-charging capabilities will ensure the LYRIQ can keep pace with the demands of the race. The LYRIQ’s next act comes as the in-race support car at the women’s race, helping the dynamic women of EF-Oatly-Cannondale to success.
But the impact goes beyond functionality. The LYRIQ's sleek design, with its signature lighting and luxurious materials, will be a head-turner on the route. Like our bright pink jerseys, it's a statement piece, a symbol of Cadillac's commitment to a world of zero emissions.
For more, head to cadillac.com